Partner Ops System
8 modules: partner CRM, auto-intake, delivery calendar, pending-invite chaser, story compliance, payouts, period reporting, creator cross-post presets.
I lead the campaigns.
Then I build the machine behind them.
I lead paid social, creator programs and partner networks, and I build the dashboards that show whether they actually work. Most of what I ship starts as "why are we still doing this by hand?"
About自己紹介 · who I am
Hi, I'm Erico Chiavas. Most people call me Eric.
I'm the General Manager of Marketing at a retail company in Indonesia that imports Japanese anime collectibles. Lately I've also been branching out into AI engineering.
I love tech, and with AI moving as fast as it is right now, it felt like a waste not to learn it properly. So I'm teaching myself AI engineering, and a lot of what I've learned so far came from automating my own work.
I've been an anime fan for more than 12 years, so Japanese pop culture is a big part of my life. I like exploring new things, and I'm always keen to take on opportunities that feel like a real challenge.
I believe you should keep learning for as long as you live. I don't like staying in my comfort zone, which is why I go looking for new challenges, both in life and at work.
Receipts実績 · numbers from work I led
$64K+revenue from paid social in 112 days
4.1×ROAS, latest 30 days
26.5Mcreator-driven views in 90 days
5,300partner posts at ~$0.51 each
6marketing tools & bots shipped
Servicesサービス · what I can run for you
01
Paid Social
Hands-on Meta Ads for e-commerce: campaign builds, catalog/DPA, prospecting vs retargeting, daily checks, and budget that follows the performance score instead of gut feel.
02
Creator & KOL Programs
Recruit, brief and score creators on cost-per-view and CPM. Pay for reach that shows up.
03
Community Partnerships
Paid networks of niche fan pages with quotas, delivery proof and per-post unit economics.
04
Marketing Ops & Tooling
Dashboards, bots and automations in web apps, Discord, Sheets and Python. I build them fast with AI-assisted coding.
Toolsツール · things I built so nobody does it by hand
Meta Ad Launcher
Builds Meta campaigns and ads from a simple form inside our internal dashboard: pick the objective (catalog sales, traffic, awareness or leads), add visuals and copy, and campaign names fill in automatically. Everything lands paused, so someone checks it before it spends a cent.
KOL Scoring Engine
Creator scoring rebuilt around cost per view and CPM, with a leaderboard and claims tracking. Built together with our dev: they set up the scraper, I designed the scoring and did most of the iterations.
Backlog & Daily Log Bot
Discord bot for managers: log tasks by slash command or plain chat (Gemini), auto daily report by DM, Google Calendar sync, and email invites turned into events. Google Sheets as the database.
Marketing Report Bot
Drop a monthly Facebook/Instagram CSV into Discord and get a formatted Sheets report with month-over-month rollups. It also posts Meta Ads and live-stream digests and reminds the team of their schedule.
Video Analysis Pipeline
Turns raw short-form videos into AI-ready review packs: frames every second, Whisper transcript and on-screen text, so a whole batch of content can be reviewed at once, dead air included.
FubuNotch
A dynamic island for Windows that I'm building from the ground up. The goal is one small bar at the top of the screen, synced through the APIs of every marketing channel a business runs, so ad spend, campaign alerts and new messages show up without opening five dashboards.
Cases事例 · problem → build → result
Case 01 · PartnershipsAnime collectibles retail · Indonesia · built solo
23 paid fan pages, turned into one measurable channel.
Problem
23 paid Instagram pages, ~1,000 posts a month, no proof of delivery and no cost-per-post view.
Build
One 8-module system from CRM to payouts to unit-economics reporting.
Result
5,300 posts in 5 months at ~$0.51/post; cost per post down 24% by month 3.
Case 02 · Paid SocialMeta Ads · 112 days
$64K+ in revenue, with every dollar scored on the way.
Problem
300+ active ads across 100+ campaigns. Too many to judge by eye, so small leaks stayed hidden.
How
I set the strategy and budget rules with our ads lead. Every campaign gets scored, sorted into performance bands and checked for spend with no results. I built the ad launcher the team uses to push new campaigns.
Result
3.3× ROAS over 112 days, 4.1× in the latest 30; 1,647 purchases.
Case 03 · Creators160-creator program · 90 days
26.5M views, scored on what they cost instead of who's famous.
Problem
The old creator score relied on platform-specific signals and let big follower counts hide weak results.
Build
Rebuilt the scoring around cost per view and CPM. Our dev set up the scraper, and I designed the scoring and handled most of the iterations.
Result
26.5M views at a $0.22 CPM, about 22% cheaper than paid social.
Career経歴 · where I learned the craft
Now
Learning vibe coding
Building my own tools with Claude, Gemini and DeepSeek. Most of what you see in the Tools section started this way.
Mar 2026 - now
General Manager, Marketing
Retail company in Indonesia that imports Japanese anime collectibles. I lead paid social, creators, partnerships and community, and I build the tools the team works with every day.
2023 - 2026
Ads Manager
Three years running paid social: campaign structure, catalog ads, budget allocation and performance reporting.
2022 - 2023
Junior SEO & Copywriter
Search-driven content and copy: keyword research, on-page SEO and conversion-focused writing.
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